Museums are the main custodians of the past. The 10 largest museums in the world receive from 4 to 8 million visitors, have from 400 thousand to 8 million exhibits and are located on areas from 60 to 190 thousand meters.
Most museum exhibits are unique, non-renewable and priceless, which imposes special restrictions on them, especially in the modern threats of military destruction. If the exhibits of the galleries are mainly paintings, then the museums often collect sculptures and artifacts, and sometimes entire architectural structures, the evacuation of which is impossible. The transfer of exhibits to the virtual world became not only a requirement to preserve heritage for future generations, but also gave impetus to a whole set of effective marketing solutions to increase attendance and profitability of history repositories.
Playlist of videos of virtual museums
The Virtual Museum of Close War
In the modern world, virtualization of museums follows 4 main ways:
1) SATURATING THE MUSEUM WITH VIRTUAL ENTERTAINMENT allows you to attract and retain visitors to the museum, which are constantly updated with interesting interactive programs (sculptures that come to life, heroes in augmented reality, gamification, circular panoramas, immersive theaters, etc.).
2) ARCHIVING THE VIRTUAL COPY OF THE MUSEUM is important to preserve the heritage from physical destruction and theft. Creation of high-quality 3D models of replicas of sculptures, artifacts and circular panoramas of the museum.
3) VIRTUAL MUSEUM MIRROR for Internet tours from around the world. Providing a deep immersion into the atmosphere, and quite importantly in times of war, museums continue to operate virtually and generate revenue. Virtual museum exhibitions travel around the world.
4) EDUCATION AND SCIENCE. Use in training programs, remote scientific research of virtual copies of exhibits. Access to digital copies of artifacts from museum storage, not on display.
The digitization of museum exhibits, sculptures, artifacts, structures and even buildings opens up unreal opportunities for heritage preservation, and virtual museums repeatedly increase the number of visitors and the depth of familiarity with the museum from anywhere on the planet. New digital marketing technologies and remote cashless payments are increasing museum revenues. And additional virtual entertainment with interactive exhibits of the museum will add attraction for visitors, especially for the young generation with smartphones, will allow them to dive deeper into the era and the material.
1) SATURATION OF THE MUSEUM WITH VIRTUAL ENTERTAINMENT. Increasing attendance and profitability of museums due to the addition of entertainment and gamification will completely change the perception of the museum by visitors and tourists, will diversify the experience with new emotions. Living exhibits, virtual tour guides, legendary personalities of those eras, audio guides, heroes in augmented reality, the opportunity not only to complement the museum with virtual exhibits, but also to interact with them. 360 circular panoramas and 3D models give the effect of full presence, especially when viewing through virtual glasses or immersive theaters. Gamification provides an easy perception of information and will turn a visit to the museum into an exciting adventure game, while a set of scenarios will captivate all ages and target audiences. Virtual images complement the theme of the museum and decorate it with bright emotions and impressions. Creative augmented reality characters encourage guests to take photos and video scenes to share on their social networks and TikTok, which in turn provides non-verbal trust advertising for the museum. In addition, the museum’s virtual mirror with performance posters, which are constantly updated, attract the public to visit the museum multiple times.
2) MUSEUM ARCHIVING IN THE VIRTUAL DIMENSION, this has already become a must have of all advanced museums in the world. Digitization of paintings in high quality, creation of high-quality copies of 3D models of artifacts, sculptures, archaeological finds and even historical buildings, castles, churches, etc. allows not only to preserve the exhibits for all subsequent generations, but also to record the change of objects in the dynamics of time, modernization, destruction and subsequent restoration. At this moment, the documents that will allow restoration become decisive, and here a digital high-quality 3D copy of the object is an ideal document, which is especially important in the conditions of war and natural disasters.
3) VIRTUAL MIRROR OF THE MUSEUM. Of course, nothing can replace a real visit to the museum, but we always face a number of restrictions, the museum is open at a certain time, it is necessary to gather a group for the excursion, queues in prime time, language, age and behavioral barriers among group members, restrictions on visiting the museum under during natural disasters, military operations or man-made disasters. The exhibits are fenced off for security purposes and cannot be examined up close, twisted in the hands or looked inside. In some museums, the number of exhibits and relics is so large (up to 8 million) that it takes a month or even a year to carefully examine them, which is impossible for the average foreign tourist. Interactive exhibits in augmented reality provide easier perception, interaction and vivid emotions from acquaintance.
Virtual museums are very effectively included in the cultural exchange programs of municipalities, ministries, diasporas and embassies. Most often, virtual museums are exhibited in central squares, parks and even on popular embankments, airports, train stations, and even as additional entertainment at festivals and mass events. That in the conditions of the explosive popularity of Ukraine in the world is becoming a very popular trend of modern agglomerations, municipalities and is widely used for tourism, entertainment and active leisure of residents and guests of cities. Such exhibitions of virtual museums in megacities make it possible to sell online access to museum visits or to organize the collection of charitable support from the population of countries, for example, for humanitarian aid to Ukraine. Recently, there have been known cases where the profit from visiting virtual museums began to exceed the profit from a real museum. Business models of virtual museums
4) EDUCATION AND SCIENCE. The use of virtual exhibits in education is the most visible and accessible way of teaching children and young people. The virtual mirrors of museums are used in the parks of colleges and universities also as educational entertainment, most often with elements of gamification, which makes the process of learning and assimilation of material as effective as possible.
Remote scientific research of high-quality virtual copies of exhibits allows to include the global mind in the study of artifacts and heritage of Ukraine. One of the common problems of museums is that warehouses are cluttered with artifacts that never make it to the museum exhibition grounds and often deteriorate and disappear in storage. Therefore, access to digital copies of exhibits from museum warehouses opens up a whole matrix of possibilities for scientific works with little-known artifacts.
Platforms for tourism and culture have been created and are being used in Ukraine, and fragmented virtualization of some museums and historical places is already underway. You can view the developed virtual museums on the FreeGen platform. The solution architecture for each case requires its own set of tools and concepts for presenting and promoting content.
The Free Generation community created a series of popular internet products in the field of tourism, culture, sports and gamification in peacetime, and in wartime, on a volunteer basis, the projects “Close War” and “Touch Ukraine”. The FreeGen team has exclusive knowledge and high-tech equipment for museum virtualization and functionality for creating tourist entertainment using augmented reality. In the near future, the team is preparing for the release of several virtual museums of heroes, vyshyvankas, Easter eggs, the popular BurningMan art sculpture museums, the Museum of Living Crane Sculptures, the Kyiv Yazychnitskyi, Masonic, Inquisition and Torture Museums, the aviation museum of Ukrainian designers Antonov, Korolev, Sikorsky, etc. If there are bright ideas and needs for the digitization of museums or individual exhibits, we will be happy to cooperate.
Preservation of the heritage and cultural code of Ukrainians is the same priority task on the national front in the battle for freedom and independence of Ukraine.
Glory to Ukraine.
Co-founder of the FreeGeneration public community
Yuriy the cuckoo.